Tracy Montour
Head of Product Marketing, HiredScore
About
I am a customer-obsessed B2B product marketing leader, an advocate for inclusion, and a life-long learner.
Content
Tracy Montour
HiredScore Head of Product Marketing • August 4
Every GTM strategy starts with positioning and messaging. A detailed and well-aligned positioning document is essential. This should include personas, the problem you're solving, how the solution is defined, what the competition is, the positioning statement, and use cases (it can include mor......Read More
684 Views
Tracy Montour
HiredScore Head of Product Marketing • August 3
Product Marketing is a highly strategic role and can add value to a number of positions. I think the most obvious choice is to progress from PMM to Head of PMM to VP Marketing and ultimately, CMO - this is not the only path. Many PMMs make great Product leaders, Strategy leaders, or can even prog......Read More
630 Views
Tracy Montour
HiredScore Head of Product Marketing • August 4
Leverage the channels that you own and the ones you can earn. What does your marketing team and sales team currently own? Email marketing, one-pagers, ADR outreach, website copy, content, blogs. What can you earn? PR, analyst highlights, podcasts, etc. Get creative! Not every launch has to cost a......Read More
526 Views
Tracy Montour
HiredScore Head of Product Marketing • August 4
My not helpful answer is that there is no "typical" 30-60-90 day plan. Your first 90 days will vary drastically depending on the stage of the company you are joining, the maturity of the product marketing team, and the specific challenges the company is facing. In my experience, the first 30 days......Read More
492 Views
Tracy Montour
HiredScore Head of Product Marketing • July 28
This is a great question! I find that PMMs often come up through the ranks from different experiences. For example, customer successs managers often make great PMMs since they have deep customer empathy. The ability to demonstrate customer-focus, problem solving skills, and cross-functional influ......Read More
452 Views
Tracy Montour
HiredScore Head of Product Marketing • August 5
It is critical to have a product playbook that outlines this entire process and indicates explicity R+R (DACI model often works best). It all starts with the product vision including: What is the product? (vision) Who is the user? What is the problem we are trying to solve and why does it ne......Read More
452 Views
Tracy Montour
HiredScore Head of Product Marketing • July 26
Like many have said here, Product Marketing org structures can be vastly different. I believe the organizational structure starts with where Product Marketing sits in the org. Traditionally, there are three options for this: marketing, product, and reporting directly to the CEO. In my experience,......Read More
442 Views
Tracy Montour
HiredScore Head of Product Marketing • August 4
It's critical to stay aligned with how Sales is messaging and selling your product. Even more critical to see how customers react, engage, and ask questions. If you have a service like Gong, it can help you watch recordings and get deeper insights. If you don't have a call recording solution, ask......Read More
432 Views
Tracy Montour
HiredScore Head of Product Marketing • July 28
I often find these assignments are about your approach to problem solving, positioning, and alignment rather than the work you actually produce. This is how I evaluate candidates. To me, it's all about their approach, rather than their output. You can't be expected to be an expert on the product ......Read More
420 Views
Tracy Montour
HiredScore Head of Product Marketing • August 4
The most important thing to dig into here is why the existing GTM strategy is not working. Without deeply understanding this, you're just guessing blindly when doing GTM planning. Focus on really understanding your points of failure, speak with customers, speak with analysts, understand the marke......Read More
413 Views
Credentials & Highlights
Head of Product Marketing at HiredScore
Lives In Buffalo, NY
Knows About Analyst Relationships, B2B Product Marketing KPI's, Building a Product Marketing Team......more