Tracy Montour

Product Marketing is a highly strategic role and can add value to a number of positions. I think the most obvious choice is to progress from PMM to Head of PMM to VP Mark...

Leverage the channels that you own and the ones you can earn. What does your marketing team and sales team currently own? Email marketing, one-pagers, ADR outreach, websi...

It is critical to have a product playbook that outlines this entire process and indicates explicity R+R (DACI model often works best). It all starts with the product vi...

This is a great question! I find that PMMs often come up through the ranks from different experiences. For example, customer successs managers often make great PMMs since...

Every GTM strategy starts with positioning and messaging. A detailed and well-aligned positioning document is essential. This should include personas, the problem you'r...

Getting started can feel overwhelming, so I just want to give you a few resources to start with. Sharebird is a great community to start with online. So kudos for finding...

The lines between sales enablement and product marketing will always ebb and flow between different organizations. There should be a more clear line between sales op and ...

I often find these assignments are about your approach to problem solving, positioning, and alignment rather than the work you actually produce. This is how I evaluate ca...

Like many have said here, Product Marketing org structures can be vastly different. I believe the organizational structure starts with where Product Marketing sits in the...

The role PMM plays in the website depends where PMM sits in your organization. If PMM sits within marketing, they may own website metrics, budget, and responsibility but ...