What do you look for in a candidate when hiring for a leadership role— what are a few key value adds that they need to bring to the table for you on day 1?
Writer Chief Marketing Officer • May 11
I look for a growth mindset, collaborative personality and humility. Obviously they need to be good at the core product marketing skills and have demonstrated success in other roles but for a leader I want to see them drive unity across the org. Regarding a growth mindset - I want them thinking about what are we not doing that we should be doing. It's easy to get caught up in the day to day work of product marketing and end up being tactical. I want them thinking strategically about how to drive growth and product success beyond the work right in front of them.
2026 Views
Top Product Marketing Mentors
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
Jackie Palmer
ActiveCampaign VP Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Pinterest Director of Product Marketing
Jane Reynolds
Match Group Director of Product & Brand Marketing, Match Group North America
Related Questions
How do you differentiate positioning from messaging? Which is important? How do you test each?How do you make copy engaging when marketing to a technical audience?Can you share your experience about segmentation and personas definition? What messaging framework do you use?How do you ensure that product marketers you manage are creating great messaging, and hitting the right milestones?I know there will never be a one-size-fits-all answer, but what is in your experience the best way to start building a total economic impact (TEI) evaluation process for companies investing in your solution? Any best practices or tips?