How do you evoke emotions in your messaging?

Lean into the customer pain. Don't just use that to craft a nice 'benefits' list...use it to evoke a sense of "oh they understand what I'm going through or what I want to achieve" with your messaging.

Quick example for illustrative purposes:

Pain: "My quality of service is going down, and I'm not understanding what's going on"

Plain Benefit: Gain visibility into important quality metrics

Benefit with emotion: Coach agents with data that pinpoint exactly where training efforts are needed

As a leader, you want your team to succeed, gaining visibility is great but it's truly what you do with that data that matters. If we can help Managers use the data to be a better leader and coach for better outcomes that is a win-win and makes the leader and agent feel more successful in their jobs.