Zendesk Director of Product Marketing - Contact Center (CcaaS) • 1y
Lean into the customer pain. Don't just use that to craft a nice 'benefits' list...use it to evoke a sense of "oh they understand what I'm going through or what I want to achieve" with your messaging. Quick example for illustrative purposes: Pain: "My quality of service is going down, and I'm not understanding what's going on" Plain Benefit: Gain visibility into important quality metrics Benefit with emotion: Coach agents with data that pinpoint exactly where training efforts are needed As a lea ...Read More
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