What messaging framework do you use?

There are a number of messaging framework templates available these days. I shared an article that I like to reference (link is below again); I also suggest you check out...

This is a tough one for me because I've tried several things in the last few years that DON'T work. I've used several different "message map" formats, and you can find a ...

We use a feature messaging brief (or initiative messaging for big projects) to communicate everything from the big picture to the fine details to internal stakeholders. T...

I find most messaging frameworks will get the job done here. It's more important to have consistency in using whatever template/framework you ultimately select. This allo...

I like to use a 5 question messaging framework: Who am I? What am? Who am I for? Why am I good for you? Why should you buy me here and now? I start by answering these qu...

I find that it depends on the scale of what I’m messaging. If it’s for a small project (a landing page, a video, etc.) I like to go with: Key message 3 supporting value ...

I love telling a good story...: Background: For internal stakeholders, you really have to set context/background. We are in the weeds with planning day to day for a spec...

Yes! There is a template attached to the AMA that I use with my team at Shopify. You can also create your own with these guidelines in mind. Separate your audiences Wr...

This is a great resource from the Product Marketing Alliance: https://www.productmarketingalliance.com/your-guide-to-messaging/#what-is-a-product-marketing-messaging-fram...

I'll give a spicy answer here. Build your own messaging framework. Sure you can borrow from things you see online, but you'll learn a lot about what feels essential to in...

This changes slightly based on whether this is Company Messaging, Platform Messaging, Product or Feature Messaging, but my frameworks usually contain a mix of the followi...

There's only one framework that I've ever needed in my career as a product marketer and it's sort of motherhood and apple pie:Start with the customer insight written as i...

Here's my messaging framework! Feel free to make a copy and try it yourself.

These are the steps I think through when crafting messaging:What is the story I'm trying to tell and to whom?Why is my brand telling this story, and why now?What's the us...

There are different ways to set up your messaging framework, and you want to make sure it's tailored to your buyer, company, product, and goals. That will help determine ...

The positioning framework I teach, and use was created by my partner (now retired) when he was at Microsoft in the late 80s. He created the framework because none existed...