What's the best way to keep the leadership team engaged and continually contributing to messaging strategy and positioning?
5 Answers
If your leadership team understands the value of messaging, and how that can impact the success of an org, they will likely want to be involved without you having to ask!...
1654 Views
Rimsys Regulatory Management Software VP of Marketing • 5y
It's ultimately up to the PMM team to drive engagement and feedback on messaging. One of the easiest ways I've found to do this, is to link messaging discussions with lau...
1037 Views
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Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Like every other product marketing initiative, positioning & messaging programs should have executives' buy-in. I found that talking about business value and connecti...
366 Views
HiredScore Head of Product Marketing • 3y
Keep positioning and messaging strategy a key talking point during crossfunctional, stategic, leadership conversations. If its top of mind for leadership, and they unders...
299 Views
Davidson College Director, The Jay Hurt Hub for Innovation and Entrepreneurship • 6y
Stakeholder communications and management can vary widely in my experience working at start ups to some of the largest enterprises in the world (Disney). When you're work...
914 Views
Related Questions
What stakeholders do you typically involve in messaging?How do you ensure your sales team is versed enough in using the right messaging with the right customers?How do you get to creative, consistent and differentiated messaging?What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?How do you develop consensus for your proposed messagingFrom your experiences, what are the key strategies marketing teams can use to maintain consistent messaging when internal changes—like new leadership or shifting priorities—occur? How do you ensure the message stays strong and aligned during these transitions?