What is a good way to organize internal messaging docs for a product with many vertical use cases?
1 Answer
Zendesk Senior Director of AI Product Marketing | Formerly LinkedIn • November 21
First, when it comes to verticalization, focus is good. Has your company aligned on the top verticals? Even at the XX-billion dollar companies I've served, we've prioritized max typically 6 verticals (of course aligned to GTM & marketing). Secondly, to help with organization, create a messaging hierarchy and also one central doc linking to all relevant MSDs.
2198 Views
Top Product Marketing Mentors
Kevin Garcia
Anthropic Product Marketing Leader
Jeffrey Vocell
Panorama Education Head of Product Marketing
Hien Phan
Timescale Head of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Pinterest Director of Product Marketing
Desiree Motamedi
Salesforce CMO - Next Gen Platform
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Jenna Crane
Triple Whale 🐳 VP of Marketing
Tiffany Tooley
Workday Vice President Product Marketing
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo
Related Questions
Who owns messaging and positioning in a product marketing org? At what level of seniority should messaging be sounded out and then finally given the all clear for use?How do you define what the difference is between positioning and messaging? And when have you used either?How do you test and evaluate messaging of updated value prop in scrappy way?In your experience, what's been the most challenging product narrative to shift, and how did you successfully reframe the conversation around it? What were the key insights that led to the breakthrough?When competitors are using similar messaging or targeting the same audience, how do you ensure your brand’s voice and value proposition stand out?