Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 1y
First, when it comes to verticalization, focus is good. Has your company aligned on the top verticals? Even at the XX-billion dollar companies I've served, we've prioritized max typically 6 verticals (of course aligned to GTM & marketing). Secondly, to help with organization, create a messaging hierarchy and also one central doc linking to all relevant MSDs.
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