How to fine tune an industry pitch to a prospect within that specific industry?

I would start with learning more about the account. What are their company priorities and key initiatives? What personas are you meeting with and what are the pain points they’ve shared? What technology are they using today and what are their key areas of technology investments? I would go from there to put together the personalized pitch, highlighting the use cases and value prop that will resonate the most with the challenges they are facing.