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How to fine tune an industry pitch to a prospect within that specific industry?

For e.g. I have a pitch of retail but want to personalize it for Walmart. How should I go about doing that ...
Kelly Xu
Glean Head of Industry Marketing | Formerly Docusign1y
I would start with learning more about the account. What are their company priorities and key initiatives? What personas are you meeting with and what are the pain points...
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