Every single company, starting on the very first day that the founders have an
idea on a napkin, should think, and resource, industry-first. Surprising? Well,
that's because early stage startups need to have an extremely narrow focus on
their ideal customer, which tends to be within a single industry at first.
After that, and at scale, it can really depend on the type of product you're
marketing, and how different the value propositions are by industry. At Procore,
we've found that our core solutions are an amazing fit for anyone in the broader
construction industry, but the way we the s...