At what stage of a company should a product marketing team think about resourcing an industry-first approach?
5 Answers
There are a couple dimensions to this that I find helpful to double-click into depending on your company's situation. First is creating a clear delineation between Indus...
2517 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 4y
Once there's not only product market fit (which almost all companies prematurely declare victory around - sorry but it's totally true) but also determination and commitme...
580 Views
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AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
The focus should always be on the needs and wants of the customer. Storytelling needs to be at the center and strategy should be based on customer problems and marketing ...
446 Views
Dusty Robotics Head of Marketing • 4y
Every single company, starting on the very first day that the founders have an idea on a napkin, should think, and resource, industry-first. Surprising? Well, that's beca...
473 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
This one all depends on the product, market, and customers. If you're an industry-specific solution and just getting started in market, taking an industry bent first will...
533 Views
Related Questions
When is it the right time to invest in a robust industry marketing / product marketing motion, especially if it's a resource-constrained team? When or why should a product marketing function carve out an industry marketing role vs just have traditional product marketing run this?What do you find most challenging about launching a new product that is also your company's first product?Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?How do your industry PMMs collaborate with product- or sales segment-focused PMMs?