What are the key metrics you use to measure the success of your industry marketing program?
7 Answers
As industry marketers, our hope is to get a message that we author deeply embedded into the minds of as many target buyers across as many accounts as possible. Some measu...
4874 Views
Iterable Chief Marketing Officer • 4y
There are multiple key metrics I look at to see how our industry programs are performing and positively influencing the right outcomes, sliced by industry: Company-level...
886 Views
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Dusty Robotics Head of Marketing • 4y
I love this question -- and it's actually one I ask candidates during my interview process as well, because the way that Product Marketing is measured overall varies wide...
535 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 4y
Metrics around awareness and demand in a given industry. For awareness, web traffic and enagement, press coverage and customer reference stories are key. If there are ind...
626 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
In a proper program, Industry Marketing & Campaigns have joint ownership of communicating the right messages, in the right channels, at the right time, in order to bu...
523 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
In short, however you're measuring success of your marketing programs today, cut by industry and trended over time. A couple things are critical to setting yourself up fo...
822 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
I recommend holding shared KPIs across PMM - the classics: Qualified Pipeline, Win Rates, Opportunity Velocity/Duration. Looking at how your industry marketing investment...
483 Views