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What’s a successful GTM look like for you? Who do you involve & how do you influence to get the best ROI?

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2 Answers
Industry Product Marketing
  1. Michele Nieberding
    Michele Nieberding

    Treasure Data Director of Product Marketing • 9mo

    For me, I like to start with OUTCOMES. And that requires a "north star" KPI, but also alignment across teams for how you will reach that key metric.What that means for me is: Business impact: clear revenue targets (pipeline, ACV, win rate, sales velocity), adoption/usage goals, retention/expansion targets. Customer impact: must-have value proven by proofs-of-value, credible stories, and referenceable customers. Org readiness: sales can sell it, CS can support it, marketing can scale it, ops can ...Read More

    607 Views
  2. Grant Shirk
    Grant Shirk

    Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y

    The pressure's on for this one. Feels like this is the kind of topic first chapters in business books are devoted to.  A successful GTM is hard to describe in detail. Every business, customer, product, team, and marketplace are different and the right path through can vary widely. And the details shift as the market matures; competitors enter, different problems take priority, macroeconomic uncertainty can loom. But, there are some characteristics of success you can look towards to judge if you' ...Read More

    1,693 Views

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