How do you handle the tradeoff between addressing many needs for one vertical vs. addressing 1-2 needs for multiple verticals?
We are a B2B company with a horizontal platform considering vertical expansion, and trying to decide which new verticals to enter.
Solutions and Platform Product MarketingIndustry Product MarketingPlatform and Solutions Product Marketing
4 Answers
Amperity SVP, Head of Marketing • 1y
Verticalization is a strategy that horizontal platforms should postpone as long as possible to keep their TAM as large as possible for their next funding round or exit. I...
888 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
The choice is a spectrum, not a binary. As PMMs, we all know that the textbook answer is that if you are an early-stage company, the quickest path to product-market fit i...
888 Views
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Confluent, Twilio, ActiveCampaign
Great question, and always exciting to be at a juncture where you're considering expanding your GTM to address specific verticals and opportunities. Getting a vertical ri...
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Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 2y
To move to verticals, you need verticals large enough to support a dedicated GTM strategy and distinct enough to justify dedicated resources. Essentially, is the vertical...
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