What are essential skills for product marketers to acquire as it relates to AI from certifications to application?
There's no doubt that AI will transform our careers and starting now is important. I've found myself diving deep into a variety of trainings, boot camps, certifications, and research articles to help with my own learning curve. What it's shown me is this isn't a "one and done" motion but rather an on-going skill investment as the technology continues to evolve.
Essential skills I'd recommend include:
Prompt engineering
AI 101 & 201 baseline certifications
Automation education (e.g. creating workflows with AI)
AI storytelling (e.g. messaging & positioning)
AI ethics & principles
AI for marketing applications
I think of my AI learning cycle like going to the gym. It takes time, discipline, and constant trial & error to get things right. And before you know it, you might be looking like The Rock (wishful thinking for me, realistic thinking for you)!