Question Page

What are essential skills for product marketers to acquire as it relates to AI from certifications to application?

Neel Patel
Neel Patel
Asana Head of AI & Platform, Product MarketingSeptember 19

There's no doubt that AI will transform our careers and starting now is important. I've found myself diving deep into a variety of trainings, boot camps, certifications, and research articles to help with my own learning curve. What it's shown me is this isn't a "one and done" motion but rather an on-going skill investment as the technology continues to evolve.

Essential skills I'd recommend include:

  1. Prompt engineering

  2. AI 101 & 201 baseline certifications

  3. Automation education (e.g. creating workflows with AI)

  4. AI storytelling (e.g. messaging & positioning)

  5. AI ethics & principles

  6. AI for marketing applications



I think of my AI learning cycle like going to the gym. It takes time, discipline, and constant trial & error to get things right. And before you know it, you might be looking like The Rock (wishful thinking for me, realistic thinking for you)!

1155 Views
Influencing the Product Roadmap
Thursday, December 12 • 12PM PT
Influencing the Product Roadmap
Virtual Event
Molly Hayes
Anjul
Sharon Markowitz
+67
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Jeff Hardison
Calendly VP of Product Marketing
Meghan Keaney Anderson
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Mike Berger
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo