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What are essential skills for product marketers to acquire as it relates to AI from certifications to application?

Neel Patel
Asana Head of AI & Platform, Product MarketingSeptember 18

There's no doubt that AI will transform our careers and starting now is important. I've found myself diving deep into a variety of trainings, boot camps, certifications, and research articles to help with my own learning curve. What it's shown me is this isn't a "one and done" motion but rather an on-going skill investment as the technology continues to evolve.

Essential skills I'd recommend include:

  1. Prompt engineering

  2. AI 101 & 201 baseline certifications

  3. Automation education (e.g. creating workflows with AI)

  4. AI storytelling (e.g. messaging & positioning)

  5. AI ethics & principles

  6. AI for marketing applications



I think of my AI learning cycle like going to the gym. It takes time, discipline, and constant trial & error to get things right. And before you know it, you might be looking like The Rock (wishful thinking for me, realistic thinking for you)!

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