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How is AI impacting market research? Customers don’t understand what AI can do, so what questions are you asking them?

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2 Answers
AI and Product Marketing
  1. Claire Peracchio
    Claire Peracchio

    Snowflake Product Marketing Lead • 1y

    AI is going to change market research in some big ways. It will enhance data analysis, allowing PMMs to process vast amounts of information from diverse sources and uncover deeper insights. AI-powered tools will offer continuous, real-time market intelligence and more automated reporting and analytics, so teams can make quicker and more informed decisions. However, one thing I’ve run into in my own market research focused on AI products is that customers still don’t fully understand what AI can ...Read More

    2,642 Views
  2. Claudia Michon
    Claudia Michon

    Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y

    I want to challenge the statement "Customers don't understand what AI can do." Sure, some don't, but many in the automation space do and in fact, we are learning quite a lot from the initial use cases we see happening across our accounts. Our CS team is always feeding us new ideas so we can integrate them into our product roadmap and capture them in our messaging. There is certainly a lot of opportunity being left on the table as the bounds of AI are relatively limitless (and the limits keep get ...Read More

    1,263 Views

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