How would you structure a response to an interview question when they ask about your GTM experience with launching a new product when your only experience with GTM is launching new features?
This has been a hindrance on my experience as I have only worked for a B2B SaaS company that only has 1 product, thus my only GTM experience is in launching new features, which can be explained in great detail, but several jobs I have interviewed for lately seem to want someone with direct product launch experience (and maybe there's just no way around that).
1 Answer
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • July 12
Answer it honestly…and walk the interviewer through the process and methodology you employed in the launch. Focus on the impact- what problem was the customer having that the new feature was solving for, take them through how you partnered with teams to solve it and focus on how your work as a pmm helped drive the process, and then tie it together with how you measured the impact (ie. Metrics/KPI’s).
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