Question Page

How is your PMM team structured?

Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 24

I structure my PMM teams based on a blend of the following:

  • What are the goals of the PMM team
  • How the PMM team will be measured (this is related to how the company regards the PMM team)
  • What is the vision of an ideal PMM team

I believe in an end-to-end approach to Product Marketing. Some companies focus primarily on outbound PMM while some companies emphasize inbound PMM - I like my PMM team to cover both.

Additionally, it depends on the headcount allocation and who is already on the team. I’ve been able to build a PMM team from scratch before (pitched a proposal to our CMO and got 3 HC to start). I’ve also inherited a PMM team, which has its own set of challenges and I’ve also been able to grow my PMM team to get closer to my ideal state.

Structurally, I think it’s important to have someone with a keen interest in product innovation so they can cover the inbound PMM function. It’s also crucial to have someone who is creative, enjoys writing and editorial work, as that covers the outbound PMM scope. Then, the rest is dependent on the size of my team, the skills of the team members and whether customer marketing sits with Marketing or CS.

1041 Views
Sam Melnick
Sam Melnick
Postscript Vice President Of Product MarketingFebruary 14

This is a tough topic/question as PMM teams can be structured in INFINITE ways. A lot depends on company size, company goals, your product counterpart and that team's structure, and the needs of the GTM team.

Currently, my PMM team matches up with specific PMs in a ~2.5:1 ratio, I try to match PMM > Product, so they are the go to person on that offering.

I also have a PMM focused on Launch and Process, they are responsible for helping define the process of bringing products to market and helping program manage any tier 1 or 2 launches.

I then have PMMs handle auxiliary projects or offerings (think unique services or differentiators that may not have a clear "product owner"). This might be a full time role or side of the desk project depending on the company priorities at that time

Enablement and Market Intelligence are also on my team currently and I've had customer marketing in the past.

The common theme is I want everyone on my team involved in the most impactful, challenging, cross-functional projects at the company!

430 Views
Mastering Product Marketing Skills
Thursday, July 25 • 12PM PT
Mastering Product Marketing Skills
Virtual Event
Laura Navas Vicente
Muskaan Punjabi
Sheetal Ajwani Gupta
+349
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Jiong Liu
Jiong Liu
Wiz Senior Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
Candace Marshall
Candace Marshall
Zendesk Senior Director of AI Product Marketing