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How is your PMM team structured?

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2 Answers
Product Marketing Career Path
  1. Alina Fu
    Alina Fu

    Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 3y

    I structure my PMM teams based on a blend of the following: What are the goals of the PMM team How the PMM team will be measured (this is related to how the company regards the PMM team) What is the vision of an ideal PMM team I believe in an end-to-end approach to Product Marketing. Some companies focus primarily on outbound PMM while some companies emphasize inbound PMM - I like my PMM team to cover both. Additionally, it depends on the headcount allocation and who is already on the team. I’ve ...Read More

    1,894 Views
  2. Sam Melnick
    Sam Melnick

    Postscript Vice President Of Product Marketing • 2y

    This is a tough topic/question as PMM teams can be structured in INFINITE ways. A lot depends on company size, company goals, your product counterpart and that team's structure, and the needs of the GTM team. Currently, my PMM team matches up with specific PMs in a ~2.5:1 ratio, I try to match PMM > Product, so they are the go to person on that offering. I also have a PMM focused on Launch and Process, they are responsible for helping define the process of bringing products to market and help ...Read More

    716 Views

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