How do you retain good talent, especially when Product Marketing role are in such high demand across the industry
Building a Product Marketing TeamEstablishing Product MarketingProduct Marketing KPI'sProduct Marketing Career PathProduct Marketing Soft and Hard Skills
12 Answers
PandaDoc VP of Product Marketing & Brand • 5y
There’s definitely core management competencies you have to focus on that are true of any role which I won’t go into (e.g. developing your people, advocating for them and...
1442 Views
Jellyfish VP of Product Marketing • 4y
That's an especially important question for PMM leaders today. There are a few key components to pay attention to: - Compensation - Work - Growth First is to ensure your...
1523 Views
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Arrived Head of Product Marketing | Formerly Shopify, Square (Block), Sprout Social • 6y
Retaining good talent for high demand roles in a competitive market is, obviously, tough. But I think it's also easy to overthink it. Not to oversimplify, but two things ...
1965 Views
Deel Head of Global Marketing + Expansion • 5y
Having a culture of openness and transparency across the team. Strong support in the development and alignment with each individual PMMs career & skill development ro...
715 Views
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Let me ask you a question: What are the top 3 reasons people join, stay or leave companies? Answer... Company (culture, potential, growth) Job (fit, growth potential and...
773 Views
Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • 4y
I think you have to remember that people typically stay with an organization when 5 things exist: A great culture that they believe in Sticky relationships with their pe...
1227 Views
Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 3y
I focus on the fundamentals: 1. Opportunity - how does each person on the team have opportunity to grow? 2. Appreciation - so many ways to show appreciation, big and sm...
406 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3y
The best way to retain talent is to create an environment where your PMM team is supported, trusted, and valued. You do this by being a strong leader that adds value to...
402 Views
Howl VP of Product Marketing | Formerly Google • 3y
Retention is a hard topic and I personally think a healthy amount of rotation across different companies and roles is critical to develop a robust PMM skillset, so I have...
446 Views
Headway Staff Product Marketing Manager • 3y
“People don’t leave bad companies, they leave bad managers” is the adage a lot of folks toss around. I’m not dusting off any “World’s Best Boss” trophies on my mantle, bu...
366 Views
Upstart Product Marketing Director, New Products • 1y
Challenge your team. Strong talent wants challenges in their work, so give it to them. Loop them into important conversations so they can think strategically. Challenge t...
518 Views
Skopenow Director of Product Marketing • 7y
Retaining talent is one of those things that has no magic bullet. I believe keeping talent, begins with hiring the right talent in the first place. Obviously you need to ...
523 Views
Related Questions
How best can a product marketer keep up-to-date on their skillset or formal learning in a world where marketing tools are constantly becoming obsolete?Why do product marketing jobs have high turnover?How do you convince top candidates to consider your PMM role?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?What are some of the best resources for Product Marketers to refer to as they grow in their careers?How do you strengthen your product marketing skillset on the job when time is of the essence?