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How do you go from a product marketing IC role to a leadership role?

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2 Answers
Go-To-Market Strategy Launch Channels Launch Strategy Product Marketing Career Path
  1. Sarah Urbonas
    Sarah Urbonas

    OpenAI OpenAI Startup Marketing | Formerly Brex, Dropbox, Vimeo, AWS • 2y

    It sounds like you're mastering your craft in PMM with multiple promotions & raises (congrats!), so I'll focus my answer on building your leadership muscle to help your leadership team view you as a candidate for people management. Career Conversations: Set up dedicated time with your manager (separate from recurring 1:1s) to talk about your aspirations & ask what's needed to get there. This transparency in your career goals empowers your manager to share feedback to help you get to the ...Read More

    1,194 Views
  2. Teju Shyamsundar
    Teju Shyamsundar

    Axonius Product Marketing | Formerly Microsoft, Veza, Okta • 2y

    This is a really hard question as it varies from company to company, and your specific situation within that company. The short answer and what's worked for me is - Be willing to do the things that others won't do Prioritize execution over strategy a combination of those two things will help to make yourself invaluable, and people will naturally start seeing you as a leader. Of course, there's more to it, like you have to let your management team know that you want to be in a leadership role. do ...Read More

    618 Views

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