I know there will never be a one-size-fits-all answer, but what is in your experience the best way to start building a total economic impact (TEI) evaluation process for companies investing in your solution? Any best practices or tips?
2 Answers
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
If you have the budget, I'd recommend just going with someone like Forrester to do it. I personally think when companies self-publish TEI reports prospects just ignore th...
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Workday Senior Product Marketing Manager • 7y
I agree with James that it is best to go third pary, but I have seen data and heard from customers that while they will discount the validity of any materials coming from...
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