Hiring! My big challenge right now, to quote our head of sales, is that there's not enough of me to go around. That's not meant to be self-congratulatory--when the nee...Read More
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What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?
The end game is for customers to choose your solutions and brand over the competition, so the most meaningful KPI is your win rate against against different competitor...Read More
What are the top 3 priorities for a successful product launch, that hold true for all types of products?
Revenue, revenue, and revenue. Assuming the product is launched to generate revenue. Not all are. Some products are launched to test ideas, some might exist simply to...Read More
While I agree with Mary's answer ("data") and the other great points that have been added here, I would caution against taking the exact same approach you would to inf...Read More
Agree with Steve (Hi, Steve! 👋) and would like to add that there should be a push-pull relationship. Some good conversations to have with your brand marketers are arou...Read More
I know there will never be a one-size-fits-all answer, but what is in your experience the best way to start building a total economic impact (TEI) evaluation process for companies investing in your solution? Any best practices or tips?
I agree with James that it is best to go third pary, but I have seen data and heard from customers that while they will discount the validity of any materials coming f...Read More
I periodically survey my sales team and ask them what their most challenging conversations are with buyers, what materials they have found the most helpful and WHY, an...Read More
What is your advice to someone with a background in software sales who wants to move into Product Marketing?
I made a major career change a few years ago from public sector to enterprise tech, and some of the most useful things I did were adjust my language, incorporate marke...Read More
Have a true desire to partner, and explictly tell them that's what you want to do. Tell them what you are working on and why. Show them how they can be involved. Be s...Read More
Credentials & Highlights
Senior Product Marketing Manager at Workday
Lives In Hayward, California
Knows About Competitive Positioning, Analyst Relations, Consumer Product Marketing, Product Launc...more