As a new product marketer I am struggling with messaging. What is the best way to develop this skill?

4 answers

All related (90)

Senior Director, Technology Marketing and Communications at Zendesk • February 4

You are definitely not alone! I think a lot of new and experienced PMMs struggle with messaging and I absolutely did and still think I have plenty of room to improve. Since I’m unfortunately running o

144 Saves

Ajit Ghuman

Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • November 12

I used to suck at Messaging, and I don't claim to be a guru at it either even today. But let me elaborate: At one point in my career, I would attempt to write a product one-pager (circa 2013-14) and

64 Saves

Connie Woo

Director of Product Marketing at OpenTable • January 4

Messaging will really differ based on the target audience you are messaging for, so developing empathy for your target customer is key. When I joined OpenTable, I spent a lot of time with account exec

28 Saves

Hally Pinaud

VP, Product Marketing at Podium • February 1

With early career product marketers, I find that messaging struggles are often tied to one or more of the following things: Not knowing where to start Issues editing / punching up the language Deve

26 Saves

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