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All related (90)
Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk February 4
You are definitely not alone! I think a lot of new and experienced PMMs struggle with messaging and I absolutely did and still think I have plenty of room to improve. Since I’m unfortunately running o
Ajit Ghuman
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.comNovember 12
I used to suck at Messaging, and I don't claim to be a guru at it either even today. But let me elaborate: At one point in my career, I would attempt to write a product one-pager (circa 2013-14) and
Connie Woo
Director of Product Marketing at OpenTable January 4
Messaging will really differ based on the target audience you are messaging for, so developing empathy for your target customer is key. When I joined OpenTable, I spent a lot of time with account exec
Hally Pinaud
VP, Product Marketing at Podium February 1
With early career product marketers, I find that messaging struggles are often tied to one or more of the following things:  Not knowing where to start Issues editing / punching up the language  Deve