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All related (61)
Julia Szatar
Director of Product Marketing & Lifecycle Marketing at Loom December 3
a/b testing emails and landing pages using an agency to survey audiences for large brand campaings direct user interviews  interviewing your frontline teams  competitive research Sometimes you don't
Dana Foster Chery
Vice President, Marketing at Samsara February 8
Running focus groups (with a diverse collection of existing customers and another with prospects) has been one of the most useful methods that I've leveraged to test messaging. Presenting a few differ
Jeffrey Vocell
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBMDecember 11
Great question. There are a few primary mechanisms we've used to test messaging: Research Reports / Messaging Surveys - These work pretty well, especially when you're entering a brand-new market and