Product Marketing
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Head of Product Marketing at Loom
  • a/b testing emails and landing pages
  • using an agency to survey audiences for large brand campaings
  • direct user interviews 
  • interviewing your frontline teams 
  • competitive research

Sometimes you don't have time to do all of the above and you have to go with your gut and then evolve it over time as you get to know your product, users, and market better. 

Director of Product Marketing at Iterable
Great question. There are a few primary mechanisms we've used to test messaging: * Research Reports / Messaging Surveys - These work pretty well, especially when you're entering a brand-new market and need to test messaging for and audience that isn't in your database already.  * In-App ...more