What has been the most useful mechanism you have used to test messaging and determine the best message?

a/b testing emails and landing pages using an agency to survey audiences for large brand campaings direct user interviews  interviewing your frontline teams  competitive research Sometimes you don't

Running focus groups (with a diverse collection of existing customers and another with prospects) has been one of the most useful methods that I've leveraged to test messaging. Presenting a few differ

Great question. There are a few primary mechanisms we've used to test messaging: Research Reports / Messaging Surveys - These work pretty well, especially when you're entering a brand-new market and