Julia Szatar
Head of Product Marketing at Loom
  • a/b testing emails and landing pages
  • using an agency to survey audiences for large brand campaings
  • direct user interviews 
  • interviewing your frontline teams 
  • competitive research

Sometimes you don't have time to do all of the above and you have to go with your gut and then evolve it over time as you get to know your product, users, and market better. 

Jeffrey Vocell
Director of Product Marketing at Iterable
Great question. There are a few primary mechanisms we've used to test messaging: * Research Reports / Messaging Surveys - These work pretty well, especially when you're entering a brand-new market and need to test messaging for and audience that isn't in your database already.  * In-App ...more
Dana Foster Chery
Vice President, Product Marketing at Samsara
Running focus groups (with a diverse collection of existing customers and another with prospects) has been one of the most useful methods that I've leveraged to test messaging. Presenting a few different narratives and messaging options directly to your target audiences, and listening to them sha...more