I struggle to get the best concise messaging quickly, do you have any tips or frameworks, or is this just a skill?

There are a lot of great frameworks and templates to help you with messaging. And, while building concise messaging "quickly" takes a bit of skill, skill isn't enough if you haven't done your research.

The tips I'd suggest are:

• Find a template you like and adapt it to your org: PMA and April Dunford's templates are great places to start.

• Conduct research: do customer interviews and competitive messaging breakdowns, understand your personas, do a bit of testing, and fully understand your offering and the value it brings

• Write: Write your first draft. Make it as long as you can to fully convey everything you think is important. Give it a day or two, and come back. Then, start removing the stuff that isn't needed. Put it away. Then come back. Over a few revisions, your messaging should get shorter and crisper and convey only the parts that matter most to your audience.

• Test: test and adapt your messaging to your target audience.

The "best" messaging is subjective. What we might agree on as best should also resonate with your target audience.

That being said, I love this take - https://x.com/thenanyu/status/1846586860283310410?s=46&t=FMBlGS6wXxTM8yae_aVFYw

To help me practice, I built a custom GPT with a fun practice mode. You can also work on your own features. This should give you a rapid first draft. You can try it here: https://chatgpt.com/g/g-676bf072dc4481918b36a3a27b202605-saas-product-messaging