I struggle to get the best concise messaging quickly, do you have any tips or frameworks, or is this just a skill?

The "best" messaging is subjective. What we might agree on as best should also resonate with your target audience.

That being said, I love this take - https://x.com/thenanyu/status/1846586860283310410?s=46&t=FMBlGS6wXxTM8yae_aVFYw

To help me practice, I built a custom GPT with a fun practice mode. You can also work on your own features. This should give you a rapid first draft. You can try it here: https://chatgpt.com/g/g-676bf072dc4481918b36a3a27b202605-saas-product-messaging

There are a lot of great frameworks and templates to help you with messaging. And, while building concise messaging "quickly" takes a bit of skill, skill isn't enough if you haven't done your research.

The tips I'd suggest are:

• Find a template you like and adapt it to your org: PMA and April Dunford's templates are great places to start.

• Conduct research: do customer interviews and competitive messaging breakdowns, understand your personas, do a bit of testing, and fully understand your offering and the value it brings

• Write: Write your first draft. Make it as long as you can to fully convey everything you think is important. Give it a day or two, and come back. Then, start removing the stuff that isn't needed. Put it away. Then come back. Over a few revisions, your messaging should get shorter and crisper and convey only the parts that matter most to your audience.

• Test: test and adapt your messaging to your target audience.