What are the biggest obstacles you typically encounter in implementing new messages for a product or service?
4 Answers
Iterable Chief Marketing Officer • 4y
In the B2B space, getting Sales to fully adopt new messaging is almost always a challenge, especially for a product or service that has existed for quite some time. In ma...
1357 Views
Davidson College Director, The Jay Hurt Hub for Innovation and Entrepreneurship • 6y
What has been challenging for me in the past is not having a ton of reference customers and/or data to back up messaging for a new product launch. This is a delicate bala...
1099 Views
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Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
New messaging for a product is always both challenging and fun. But the obstacles tend to be unique to each situation. Let me explain through a few scenarios. Evolving p...
553 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • Tue
How I think about it....The biggest obstacle isn’t one thing – it’s the gap between what sounds good internally and what actually works in a conversation.That gap shows u...
1 Views
Related Questions
What are some common Messaging mistakes you see Product Marketers make?Do you have a repeatable process you use to develop product messaging?How do you ensure that product marketers you manage are creating great messaging, and hitting the right milestones?How do you approach messaging for things that might not excite the customer? What is your approach on developing messaging for new product/features? What is your messaging strategy for a new product that is early in its lifecycle, but is a differentiator for the company?