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Priya Gill
Vice President, Product Marketing at Momentive (SurveyMonkey) December 8
In the B2B space, getting Sales to fully adopt new messaging is almost always a challenge, especially for a product or service that has existed for quite some time. In many cases, you’ll find that eve
Elizabeth Brigham
Director, The Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College April 28
What has been challenging for me in the past is not having a ton of reference customers and/or data to back up messaging for a new product launch. This is a delicate balance between making sure that y
Ajit Ghuman
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.comApril 27
New messaging for a product is always both challenging and fun. But the obstacles tend to be unique to each situation. Let me explain through a few scenarios. Evolving product line: Your product used