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What frameworks, besides user personas, can help us understand our customers so we can improve messaging?

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Messaging Frameworks
  1. Ben Geller
    Ben Geller

    Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y

    I love the JTBD (Jobs to be Done) framework for improving messaging. The JTBD framework helps define the high-level tasks your users are trying to accomplish using your product and how they evaluate success. When you deeply understand what users are "hiring" your product to accomplish, you can shift your messaging from focusing on features to emphasizing the value to the user.The classic quote on this style of thinking is from HBS Professor Theodore Levitt: “People don’t want to buy a quarter-in ...Read More

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