Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 1y
Develop a facts-based point of view, including audience research and competitive intelligence. You're building a case for why the story is compelling to the audience, not just your senior leadership. If you don't have this, senior leadership (like all people) will go with their gut or feeling to how to deliver a strong story. Have a point of view and be ready to debate it. During the debate, don't cave. If you believe in the positioning, try to advocate for it, and take feedback to improve it. I ...Read More
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