How to test messaging properly and convince leaders to change messaging that is not resonating?
Sometimes leaders fall in love with a phrase they've heard and it's hard to get them to use the agreed upon messaging. What proof points can you share that messaging resonates or not?
2 Answers
Zendesk Director of Product Marketing • 2y
Ah, if you're going through this right now, I feel you. This one is tough and it's because messaging can be so subjective sometimes. If you can, try to take the conversat...
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Workyard Director of Product Marketing • 1y
One of my favorite ways to test messaging—where ever it came from—is to partner with the growth team to run ads with the messaging. If your personas and ICP are on point,...
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