If you have dedicated Competitive Intelligence members of your team, do they align under the Sales, Marketing or Product team?
1 Answer
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • November 29
It depends.
If the expected primary outcome of Competitive Intel is to enable the field, it should sit in Sales or in Ops. If it's to shape the product roadmap, it should sit in Product!
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