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If you have dedicated Competitive Intelligence members of your team, do they align under the Sales, Marketing or Product team?

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1 Answers
  1. Julien Sauvage
    Julien Sauvage

    Clari VP, Brand, Content and Product Marketing • 2y

    It depends.

    If the expected primary outcome of Competitive Intel is to enable the field, it should sit in Sales or in Ops. If it's to shape the product roadmap, it should sit in Product!

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