How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?
i.e. do you have a few questions you keep in your back pocket or assumptions that you always test when assessing the business and choosing which things to pursue?
5 Answers
Notion Head of Product Marketing • 3y
One approach to proactively identifying areas where PMM can add value is to conduct a thorough analysis of the market, competitors, and customers. This includes identifyi...
6996 Views
Iterable Chief Marketing Officer • 3y
There are four areas where I believe that PMMs can add the most value, and that’s where I usually start my assessment to identify the lowest hanging fruit: Product: Do w...
1710 Views
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TikTok PMO • 6y
1. Is the business taking a product to market, trying to achieve product market fit, or accelerate demand? I recognize that some teams might say, "All 3!" but if you had ...
1875 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
It depends on what stage the business is at and what it's trying to do. Is the business in search of more demand? Are they trying to ensure a product launches without a h...
379 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Great question, I look at the data to identify areas of red and strategize against those ebbs and flows overtime. It's easy to get excited by ideas, but the data we have ...
353 Views
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