How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?

i.e. do you have a few questions you keep in your back pocket or assumptions that you always test when assessing the business and choosing which things to pursue?

4 answers

All related (27)

Alexa Scordato

PMO at TikTok • August 13

1. Is the business taking a product to market, trying to achieve product market fit, or accelerate demand? I recognize that some teams might say, "All 3!" but if you had to pick one, what's most impor

52 Saves

Priya Gill

Vice President, Product Marketing at Momentive (SurveyMonkey) • August 10

There are four areas where I believe that PMMs can add the most value, and that’s where I usually start my assessment to identify the lowest hanging fruit: Product: Do we have product-market fit with

28 Saves

Sina Falaki

Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • September 20

It depends on what stage the business is at and what it's trying to do. Is the business in search of more demand? Are they trying to ensure a product launches without a hitch? Is there proper product

4 Saves

Amanda Groves

Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • September 7

Great question, I look at the data to identify areas of red and strategize against those ebbs and flows overtime. It's easy to get excited by ideas, but the data we have is the most tangible means of

5 Saves

What’s the best way to segregate global vs. regional product marketing?

How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?

How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?

How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?

What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?

What are the key processes you'd set up when expanding the Product Marketing team from 1 to multiple people?