What is NOT in the scope of product marketing?
1 Answer
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • November 29
Things like
❌ Downmarket deal support
❌ Enablement strategy
❌ Design
❌ Content Strategy/Blogs
❌ Technical Product Documentation
❌ Release Notes
❌ Alpha & Beta Programs
1189 Views
Atlassian Head of Product Marketing, Ben Rawnsley-Johnson on Building a Product Marketing Team
May 14 @ 10:00AM PST
Unity Vice President Product Marketing, Jon Rooney on Building a Product Marketing Team
December 6 @ 10:00AM PST
Clari VP, Corporate and Product Marketing, Julien Sauvage on Building a Product Marketing Team
November 29 @ 9:00AM PST
Related Templates
.png)
Top Product Marketing Mentors
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
How do you develop product marketers on your team in a systematic way?Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)What has been your experience ensuring that the value proposition is distributed amongst international teams. And do you use a framework to ensure everyone is following the same value prop.If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?For someone who is a mid-career (5-6 years in) Product Marketer and has an opportunity to lean into either PLG or SLG motions, which one would you recommend diving deep into?What advice would you give a junior product marketing manager who is the first product marketing hire?