Epic Games Senior Director of Marketing • 2mo
A lot! Especially at medium to large companies, there's functional expertise for a reason. I wouldn't expect product marketing to own any of the following: Product management - prioritizing features, writing requirements, managing engineering timelines. There is going to be overlap where PMM may inform a roadmap with customer needs or competitive intelligence, but the rest is not in scope. Demand gen / performance marketing - running paid acquisition, managing ad spend, optimizing conversion fun ...Read More
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