What is NOT in the scope of product marketing?
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • November 30
Things like
❌ Downmarket deal support
❌ Enablement strategy
❌ Design
❌ Content Strategy/Blogs
❌ Technical Product Documentation
❌ Release Notes
❌ Alpha & Beta Programs
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Related Questions
When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?How do you divide the workload between two product marketers covering multiple products?How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?Do you have a good framework for quarterly product marketing plans across multiple product portfolios? Looking for inspiration on how other organizations organize product marketing planning.Have you been at a company that did not understand the core purpose or value of product marketing? If so, how did you handle the situation? What are the biggest challenges in growing and scaling a team? What were your biggest obstacles and how did you overcome them?