What is NOT in the scope of product marketing?
Epic Games Senior Director of Marketing • 1mo
A lot! Especially at medium to large companies, there's functional expertise for a reason. I wouldn't expect product marketing to own any of the following:Product managem...
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Clari VP, Brand, Content and Product Marketing • 2y
Things like❌ Downmarket deal support ❌ Enablement strategy❌ Design❌ Content Strategy/Blogs❌ Technical Product Documentation ❌ Release Notes❌ Alpha & Beta Programs
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Related Questions
Doing a little Product Marketing org research (specifically for digital platforms) - in your world, does the Product Marketing function sit in the same group as Product Management, or elsewhere in the org? How do you manage the product management process end-to-end from engineering, technical product management to product marketing to marketing to sales?