What is NOT in the scope of product marketing?
Clari VP, Brand, Content and Product Marketing • November 30
Things like
❌ Downmarket deal support
❌ Enablement strategy
❌ Design
❌ Content Strategy/Blogs
❌ Technical Product Documentation
❌ Release Notes
❌ Alpha & Beta Programs
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What does your product marketing team org structure look like? When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?How do product marketing key stakeholders from other departments change as your company grows? What's the biggest difference between marketing a global product vs. a more regional product? What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?How do you more effectively influence product roadmap priorities and timeline?