What KPI's do you set and track for your product marketing team?
How do you measure success for a product launch?
2 Answers
It's important to set KPIs that directly tie to the overall business or organization's goals. My organization has a P&L so we have a revenue target that we must hit w...
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Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 3y
We're here to serve business goals - either from a Product perspective and is a product KPI, like Adoption.Or from a Sales perspective and is a sales KPI like Win-rate. W...
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