It's important to set KPIs that directly tie to the overall business or organization's goals. My organization has a P&L so we have a revenue target that we must hit with assumptions around growth and retention for each product. I expect every PMM to understand how we're tracking against that growth target which makes up of other KPIs, such as top-of-funnel metrics (e.g. free trials, leads), conversion rate, churn, etc. Besides growth KPIs, it's also critical to understand other metrics, suc ...Read More
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