Watershed Global Head of Product Marketing & Communications | Formerly HubSpot • 1y
People want to become better. They want to move from pain to solution, from being mediocre to being their best selves. The drive to become is, as far as I can tell, universal. Whether in a novel or a 30 second spot, the stories that speak to us the most make us feel like we're in the midst of a positive change somehow. If you focus too much on the positive -- the value prop -- or too much on the negative -- the painpoint -- you lose the transformation which is the whole point of the story. I wor ...Read More
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