Storytelling
How do you approach creating messaging that effectively differentiates your product from competitors?
Both when you can influence the product or have to work with existing differentiators.
1 Answer
What daily exercises can I do to master narrative design, storytelling & messaging?
I'm a product marketer looking to build my marketing consultancy and want to offer PMM services to startups. I want to ensure I have the right frameworks and skills to offer these services to startup founders seeking product-market-fit.
1 Answer
How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
9 Answers
What are some effective strategies for writing clear and compelling messaging?
This is something I've been struggling with since becoming a PMM
1 Answer
What is the best product pitch (deck, video, one pager, website) you've ever seen/heard and what made it stand out?
I'm building out a product pitch deck and curious what common qualities there might be amongst the messages that really resonated with this community.
3 Answers
What are your creative ideas, tips, or resources that can help to improve storytelling skills?
I'd love to get better at using storytelling in my product launches. I know of the basics e.g. knowing your audience, focusing on the benefit and value over features etc. but I'm looking any creative ideas, examples, or resources that could help me really sharpen things up and hone my skills.
I'd love to hear peoples recommendations and experiences of how they developed their skills in this area.
4 Answers