How would you craft messaging when your differentiator is extremely technical and proprietary? Think a proprietary algorithm that has been tweaked for a decade.

Having a very technical and proprietary differentiator is great! To craft a message around this, the key is understanding for whom you are telling the story around this d...

The key is to translate the complexity into clear, customer-focused value. You can use this approach:Focus on customer benefits: Highlight how the proprietary technology ...

Divide the facts vs. opinions of their existing value proposition, and then see where you can deliver a better product and/or story for the particular audience. If you do...

For this, it has to be about the output/what you get. Do you know what the latest spec of an iPhone’s camera lens is? But do you feel and believe that an iPhone has a bet...

The first thing to ask is, who’s your audience?Whether you're speaking to a technical end-user or a business audience, always start by leading with the differentiated out...

It can be challenging to navigate articulating differentiation when a capability is highly technical and your audience is not. As I mentioned in another response, focusin...

I haven't worked in a space where the differentiators were algorithms or what I would describe as extremely technical or proprietary. BUT - I think my experiences and pe...

We went through a similar exercise when messaging our AI capabilities for SurveyMonkey (what we call SurveyMonkey Genius). Similarly, we have a lot of proprietary/technic...

With any great messaging — but especially in this case — the key is articulating why this differentiator is valuable to your target audience. What standout outcomes does ...

To craft any messaging, I recommend always starting with the customer and defining specific value your product delivers. Depending on how technical your customer is, you ...

My current company Watershed is actually a similar case here so I'll use them as an example. Watershed is a software platform that helps companies measure their carbon f...

If it is truly a differentiator, then it will have benefits, and that is what you should focus on. What does that proprietary algorithm allow your product to do that othe...

Even with a highly technical product and audience, I've found that it's important to remember that attention spans are limited and that budget holders don't always need o...

When your differentiator is deeply technical, such as a proprietary algorithm developed over a decade, it’s important to focus on the “so what” factor. Instead of going t...

Your solution can be extremely technical, but in the end, messaging is already grounded in the end value that your platform delivers to your end customers. It is also gro...