What are some practical frameworks that you use to consistently tell better stories?
12 Answers
Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely • 1y
Great question! Most of the storytelling frameworks I go back to repeatedly are focused on:Identifying audience challenges and needsStructuring your ideas clearly - the b...
7342 Views
Watershed Global Head of Product Marketing & Communications | Formerly HubSpot • 1y
Here are a few of my favorite storytelling frameworks. I like these because they've stood the test of time and have been flexible enough to extend to multiple different ...
4515 Views
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Seismic SVP, Corporate & Product Marketing • 1y
I'm a huge fan of Donald Miller's Storybrand framework. I typically like to use a simplified version of it, as I find that the full framework can be onerous and heavier t...
2397 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
To help you consistently tell better stories internally and externally at work, here are the top three storytelling frameworks I’d recommend:SCQA: Great for logical, clea...
1146 Views
Shopify Senior Product Marketing Lead • 1y
There are many tried and true frameworks or this. Here are some I use: STAR Method There’s one you’ve likely been told to use in interviews: The STAR method, which stand...
947 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 1y
Here are a few frameworks I've either used or seen to help tell a compelling company and product story: The HERO's Journey: this framework positions the customer as th...
1278 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
[Insert shameless plug for the my template that is being shared for this AMA]. :-) Kidding aside - the template does reflect my thinking on the framework for good story...
1559 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
There was a book (probably 15+ years old now) by Nancy Duarte about storytelling. In it she uses the example of Steve Jobs’ iPhone release presentation. The framework she...
495 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
I often use frameworks like the “Hero’s Journey,” where the customer is the hero, and the product is the guide helping them achieve their goal. Another approach is Jobs-t...
529 Views
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 1y
One of the most critical times to tell a great story is your sales pitch. And for that, the classic is the old world / new world framework that Andy Raskin popularized: ...
503 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 1y
The best frameworks are the simpler ones that have proven effective in our everyday lives. One of my favorites is to use the Disney/Pixar storytelling approach laid out i...
446 Views
Orkes Head of Marketing • 1y
I have used April Dunford's Obviously Awesome framework to develop messaging and create a product narrative. It is simple and can be applied to any setting. I have not ye...
530 Views
Workyard Director of Product Marketing • 1y
For me, the storytelling framework I use is actually a sales framework, Force Management’s Value Framework. I think it’s beneficial to build the story using a sales frame...
262 Views
Related Questions
What is your framework for storytelling? Are there any storytelling frameworks you use that you find work well and reliably in B2B?do you have any frameworks or mnemonics for creating a story outline that is repeatable and effective?Is there a framework for effective storytelling?How do you translate messaging frameworks into stories?How do you pitch your story? What is the framework you use.?