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What are some practical frameworks that you use to consistently tell better stories?

17 Answers
Shana Iles
Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely1y
Great question! Most of the storytelling frameworks I go back to repeatedly are focused on:Identifying audience challenges and needsStructuring your ideas clearly - the b...
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7382 Views
Alexandra Sasha Blumenfeld
Sentry Director of Product Marketing1y
It depends on the audience, medium, and the main goal of the story you’re telling, but a very basic framework I use—and one that I’ve found to be the most effective for b...
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5158 Views
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Meghan Keaney Anderson
Watershed Global Head of Product Marketing & Communications | Formerly HubSpot1y
Here are a few of my favorite storytelling frameworks. I like these because they've stood the test of time and have been flexible enough to extend to multiple different c...
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4652 Views
Eve Alexander
Samsara Vice President, Product Marketing1y
I'm a huge fan of Donald Miller's Storybrand framework. I typically like to use a simplified version of it, as I find that the full framework can be onerous and heavier t...
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2416 Views
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen1y
To help you consistently tell better stories internally and externally at work, here are the top three storytelling frameworks I’d recommend:SCQA: Great for logical, clea...
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1157 Views
Sharadhi (Gadagkar) Patel
ServiceNow Senior Director, Platform and AI Product Marketing1y
Here are a few frameworks I've either used or seen to help tell a compelling company and product story: The HERO's Journey: this framework positions the customer as th...
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1290 Views
Robin Fontaine
Shopify Senior Product Marketing Lead1y
There are many tried and true frameworks or this. Here are some I use: STAR Method There’s one you’ve likely been told to use in interviews: The STAR method, which stand...
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956 Views
Charles Tsang
BILL Head of Product Marketing - Accounts Payable and Developers / Partners1y
[Insert shameless plug for the my template that is being shared for this AMA]. :-) Kidding aside - the template does reflect my thinking on the framework for good story...
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1569 Views
Nikhil Balaraman
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google1y
There was a book (probably 15+ years old now) by Nancy Duarte about storytelling. In it she uses the example of Steve Jobs’ iPhone release presentation. The framework she...
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505 Views
Jenna Crane
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork1y
One of the most critical times to tell a great story is your sales pitch. And for that, the classic is the old world / new world framework that Andy Raskin popularized: ...
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519 Views
April Rassa
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe1y
I often use frameworks like the “Hero’s Journey,” where the customer is the hero, and the product is the guide helping them achieve their goal. Another approach is Jobs-t...
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537 Views
Harsha Kalapala
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart1y
The best frameworks are the simpler ones that have proven effective in our everyday lives. One of my favorites is to use the Disney/Pixar storytelling approach laid out i...
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460 Views
Amit Bhojraj
Orkes Head of Marketing1y
I have used April Dunford's Obviously Awesome framework to develop messaging and create a product narrative. It is simple and can be applied to any setting. I have not ye...
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534 Views
Jon Rooney
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle7mo
I rely heavily on Andy Raskin's strategic narrative framework, which starts with identifying the problem in the world. This framework has been my base template for first ...
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760 Views
Sahil Sethi
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey7mo
Most storytelling frameworks share similar components, but the key is how you weight those components and personalize the approach. The basic structure I follow starts wi...
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750 Views
Jeff Rezabek
Workyard Director of Product Marketing1y
For me, the storytelling framework I use is actually a sales framework, Force Management’s Value Framework. I think it’s beneficial to build the story using a sales frame...
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278 Views
Jodi Innerfield
Product Marketing Consultant | Formerly Salesforce1y
There are three storytelling frameworks I love, all for different reasons and uses:Pixar Story Spine: This one's great for product demos and feature storytelling. Used by...
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2909 Views