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In today’s Ai world how are PMM KPIs changing and evolving in the new landscape?

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2 Answers
Product Marketing KPI's
  1. Axel Kirstetter
    Axel Kirstetter

    Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 6mo

    Love this question. Product-marketing KPIs are shifting quickly in an AI-driven world. Teams are moving away from output metrics. how many decks, launches, or enablement sessions they shipped. toward outcome metrics that tie directly to revenue, adoption, and competitive advantage. This shift is driven by the fact that AI can now measure patterns in sales calls, customer signals, and usage data with far greater clarity, making legacy KPIs feel shallow. What matters now is the impact of PMM work. ...Read More

    399 Views
  2. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 1y

    I'm not sure the topline KPIs will change, but how we're tracking them should get a hell of a lot easier, which means we should be able to reasonably add more that are sort of "always on" rather than focusing on just a few of the most urgent issues that need correcting that quarter. A few years ago, I probably wouldn't have signed up for a KPI that said something like, "90% of all intro calls are using the new messaging," because I don't have time to listen to 90% of calls. But with Gong's AI ca ...Read More

    575 Views

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