In today’s Ai world how are PMM KPIs changing and evolving in the new landscape?
1 Answer
Cortex Head of Marketing and Product Marketing • December 3
I'm not sure the topline KPIs will change, but how we're tracking them should get a hell of a lot easier, which means we should be able to reasonably add more that are sort of "always on" rather than focusing on just a few of the most urgent issues that need correcting that quarter.
A few years ago, I probably wouldn't have signed up for a KPI that said something like, "90% of all intro calls are using the new messaging," because I don't have time to listen to 90% of calls. But with Gong's AI capabilities, it's actually a lot easier to assess messaging penetration without my needing to manually track anything.
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