Product Marketing KPI's
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
8 Answers
Ryan Goldman
Moloco Global VP Marketing • May 6
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketing" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about busi......Read More
11353 Views
12 Answers
Gregg Miller
Oyster® VP of Product Marketing • October 9
30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b......Read More
7243 Views
18 Answers
April Rassa
Cohere Marketing Executive • September 29
It's key to align around a high-level story that powers success—in sales, marketing, fundraising, product development and recruiting—by getting everyone on the same page about strategy and differentiation. Alignment is difficult. If you can start with your CEO, that is key. Ultimately, your CE......Read More
993 Views
3 Answers
Alex Gammelgard
Trusted Health Product Marketing • May 27
Whenever I’m reporting on PMM results, I include a slide called “PMM across the funnel.” This allows me to showcase how specific PMM programs impact the effectiveness of the entire team. For example, a lot of competitive projects/sales enablement efforts have nothing to do with pipeline generatio......Read More
802 Views
2 Answers
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences • July 7
There are two questions buried in here. If you are truly in a situation where your leadership doesn't understand the impact of Product Marketing, are you in the right position? Product Marketing is challenging enough when you have buy-in and support from your leaders. I'd question why this is......Read More
567 Views
2 Answers
Jon Rooney
Unity Vice President Product Marketing • August 24
For new senior PMM hires (like Sr. Director/Director team leads), I think of 30-60-90 plans to follow a basic flow: assess (30 days), design (60 days), run (90 days). During the "assess" phase, a senior PMM has to listen, observe and learn as much as possible: meet the team and figure out the......Read More
6479 Views
2 Answers
Maybe this is a better question for my team. For me, I think it's the opposite. KPIs are valuable for me as a PMM because, through all the noise and new requests/projects that I inevitably get in a specific period of time, I can pull my head out of the weeds and make sure I'm moving towards tha......Read More
871 Views
2 Answers
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences • July 7
I am a huge proponent of shared KPIs. Like Product Managers, Product Marketers often have to work through and influence other teams in order to reach their goals -- and, more aspirationally, to help their customers reach their goals. Shared metrics have superpowers. They drive alignment, account......Read More
718 Views
2 Answers
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences • July 7
This is related to that "first PMM" problem, but it's amplified as a leader. Product marketing at a startup needs to drive the conversation about who you're marketing to, why they care, and how you're unique, but you have to do that quickly and show some early wins. If you're stepping in to help......Read More
647 Views
What are some of the *worst* KPIs for Product Marketers to commit to achieving?
There are many questions about the best KPIs to track, but none about the worst.
4 Answers
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences • July 7
Well, to quote Rush, "if you choose not to decide, you still have made a choice." I would say the worst thing you can do is not commit to something. Pick one and roll with it - you can always adjust if it doesn't fit the business. Owning a number is the best way to establish leadership and priori......Read More
399 Views