CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 6mo
There’s no such thing as a common KPI in PMM! Okay maybe that’s an exaggeration but KPIs in product marketing really vary heavily by organization, current priorities, your role and PMM’s broader role within the company. Generally PMM’s are tracking the customer journey from pipeline generation to win rate and through adoption, retention and upsell. If you own an entire product line, you’re likely focusing on those higher level, business metrics. And the reality of PMM is that it is so cross-fun ...Read More
2,736
Views
