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What are the common KPIs PMM should track?

Candice Sparks
Attentive Senior Director of Product MarketingNovember 12

Top KPIs I think every PMM should be tracking against:

Product KPIs:

  • New product adoption

  • Customer churn

  • Onboarding data (how easy is it to get started on your platform and what features are/aren't being adopted)

  • NPS

Sales KPIs:

  • Sales content usage

  • Win rates

  • Sales velocity

  • Average sales cycle

  • Product upsells/cross-sells

Marketing KPIs:

  • Launch campaign performance

  • Product page views

  • Content downloads/completion

  • MQLs - are you attracting the right type of audience and is your messaging resonating?

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