What are the common KPIs PMM should track?
1 Answer
Attentive Director of Product Marketing • November 12
Top KPIs I think every PMM should be tracking against:
Product KPIs:
New product adoption
Customer churn
Onboarding data (how easy is it to get started on your platform and what features are/aren't being adopted)
NPS
Sales KPIs:
Sales content usage
Win rates
Sales velocity
Average sales cycle
Product upsells/cross-sells
Marketing KPIs:
Launch campaign performance
Product page views
Content downloads/completion
MQLs - are you attracting the right type of audience and is your messaging resonating?
580 Views
Top Product Marketing Mentors
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
Jackie Palmer
ActiveCampaign VP Product Marketing
Susan "Spark" Park
Pinterest Director of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Related Questions
How do you recommend socializing KPIs (before the work starts and when it's done)?Does the entire team have the same KPIs or does each team member have different ones (in line with their specialism)?A bit of intuition based on experience - vs “hard”, trainable skill - is part of ANY job really. But do you think product marketers need to rely on it a bit (or much) more than other roles in a software company?How do you create KPIs around positioning and measuring?How do you retain good talent, especially when Product Marketing role are in such high demand across the industryits hard to establish KPIs with little historical data, what tips have you got for getting around this or refocusing kpis?