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What are the common KPIs PMM should track?
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Attentive Senior Director of Product Marketing • November 12
Top KPIs I think every PMM should be tracking against:
Product KPIs:
New product adoption
Customer churn
Onboarding data (how easy is it to get started on your platform and what features are/aren't being adopted)
NPS
Sales KPIs:
Sales content usage
Win rates
Sales velocity
Average sales cycle
Product upsells/cross-sells
Marketing KPIs:
Launch campaign performance
Product page views
Content downloads/completion
MQLs - are you attracting the right type of audience and is your messaging resonating?
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