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How do you negotiate and get agreement on KPIs with other teams or senior executives?

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2 Answers
  1. Lizzie Yarbrough de Cantor

    Hightouch Head of Product Marketing • 1y

    Cross-functional alignment and support of measures you will be focused on is probably the most important factor in actually achieving a KPI in my experience. This all starts with the relationships you have built as a product marketer and how well you are in-tune with business priority and what is motivating other teams. Here's my suggestions for staying in strong communication and alignment with other areas of the business to ensure your goals are aligned and supported cross-functionally. Have a ...Read More

    5,131 Views
  2. Axel Kirstetter
    Axel Kirstetter

    Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 6mo

    This should be straightforward. Again, there are three KPIs, Organizational, Output, and Outcomes. And especially around Outcomes, it's all about following where the business is at, what they care about, and aligning the stakeholders accordingly. Whether it's revenue growth or product adoption, it's easy to get everyone around it. And if there is no agreement, the PMM lead needs to take a decision and inform the stakeholders thereof. From there, the next step is making sure that you can actually ...Read More

    405 Views

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