Scenario — you’ve just landed your first Product Marketing role. What ideas or projects would you try to take on and lead, and what skills do you need to make those projects as successful as possible?

Answer

3 Answers

Product Marketing Career Path

Ryan Smith

OutSystems VP, Head of Product Marketing • 3y

Get involved in a Product Launch ASAP. Product launches are a great way to get experience with the 5Ps (covered in the first question). The other beautiful thing about product launches is that they typically touch every function of the company (or nearly every function) so you'll get the opportunity to collaborate with enablement, sales, SEs, finance, ops, product and more while building relationships with key stakeholders that will be critical to long term success. Be a sponge, observe key dec ...Read More

1,951 Views
Don Fuss

ServiceNow Director of Product Marketing • 5mo

In your first product marketing role some meaningful projects would be the bill of materials for new product launches or product releases. This would include content creation along the lines of data sheets, solutions guides, battlecards, first call decks. Creating messaging and content that drives the storytelling and value proposition sets the stage for customer success and enables sellers.

777 Views
Samridhi Anand

NetraScale Product Marketing Manager | Formerly BeeHyv Software, Debtstream, Willaim O'Neil Inc • Thu

In my first Product Marketing role, I’d focus on a few high-impact, foundational projects: I’d start by sharpening positioning and messaging based on real customer insights like interviews, win/loss analysis, and sales feedback to ensure we’re clearly articulating value in a way that resonates with buyers. Alongside that, I’d build or refine sales enablement assets to improve consistency across the funnel. Next, I’d look at launching a targeted, insight-led campaign tied to a key product use ca ...Read More

80 Views