How can I improve my interviewing skills for a product marketing role?

One tactical way to get better at interviews is practice using the following method: 1) Search Glassdoor for product marketing interview questions. 2) Google "product marketing interview questions.” 3) Copy paste all of them into one document. 4) Scan the document for any questions that you could answer in your sleep and delete them. 5) De-duplicated the remaining questions. 6) Write answers for each of those questions. 7) For repetitions, you can either re-read your answers to these questions o ...Read More

First of all, you're not alone! I've definitely fumbled my way through several interviews. Rather than offering really general advice, I'd like to get specific. When I think about interviews, I think of two ways you can impress a hiring manager: Substance - You show that you're qualified for the role and would add value to the team/business Style - You show that you're a great communicator and are someone that the team wants to work with I think there is A LOT of high-level advice for both that ...Read More

First and foremost: practice, practice, practice.  But at the end of the day, the key to product marketing is storytelling, right? You should think of your career in the same way. Run through your resume and build a storyboard to help you articulate why you made each move and what you were trying to accomplish at the time. Treat yourself as the protagonist in this story - what challenges were you facing, what situations did you overcome, what activities led to you becoming the hero? You know the ...Read More

These are my three tried-and-true steps to prepare for and land your dream PMM role. Create a 'job brief' with company information, recent news, flagship customers, target segments, and current messaging/positioning to orient around. Use this as your north star as you study & formulate interview questions & answers. This is typically one page with links out to news articles, website pages, & customer stories. Write out your accomplishments to demonstrate why you'd succeed in this rol ...Read More

At the end of the day, there is only one way - lots of practice. Everyone has failed an interview at least once. I know I have on multiple occasions. But as the late basketball legend Kobe Bryant said, he never once hesitated to take a game-winning shot with time expiring because he had already practiced it thousands of times on his own. When it was time to win the game, everyone else was nervous while it was just yet another shot attempt for him. We can learn a lot from that mindset. Practice w ...Read More

It happens to all of us. As with any type of job interview, practice helps. Additionally, before you sit down to practice you should be using your PMM skills.  Jot down on paper your answers to these questions. Who is the buyer/company? What is their decision criteria? What is their key pain point? How can you uniquely solve their problem? What is your story/experience, why should they trust you? What are your proof points/success had before in similar environments? As a Product Marketer, the ex ...Read More