All related (38)
Kevin Garcia
Head of Product Marketing, RetoolMay 3
First of all, you're not alone! I've definitely fumbled my way through several interviews. Rather than offering really general advice, I'd like to get specific. When I think about interviews, I think of two ways you can impress a hiring manager: 1. Substance - You show that you're qualified for the role and would add value to the team/business 2. Style - You show that you're a great communicator and are someone that the team wants to work with I think there is A LOT of high-level advice for both that exists on the internet, so I'm going to focus on tactical things that you can d...
Lauren Barraco
VP, Marketing, InscribeDecember 15
First and foremost: practice, practice, practice.  But at the end of the day, the key to product marketing is storytelling, right? You should think of your career in the same way. Run through your resume and build a storyboard to help you articulate why you made each move and what you were trying to accomplish at the time. Treat yourself as the protagonist in this story - what challenges were you facing, what situations did you overcome, what activities led to you becoming the hero? You know the answers to these questions better than anyone else... So, start running through it - maybe yo...
Jenna Crane
Senior Director of Product Marketing, Klaviyo | Formerly Drift, Dropbox, UpworkNovember 17
Prep and practice!  Prep your answers beforehand, have them on hand for reference if you need them.  Practice by getting in more reps. Talking about yourself and your experience gets easier every time, and you get more insight into the types of questions that come up (so you can improve your prep). 
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach, June 7
At the end of the day, there is only one way - lots of practice. Everyone has failed an interview at least once. I know I have on multiple occasions. But as the late basketball legend Kobe Bryant said, he never once hesitated to take a game-winning shot with time expiring because he had already practiced it thousands of times on his own. When it was time to win the game, everyone else was nervous while it was just yet another shot attempt for him. We can learn a lot from that mindset. Practice with colleagues or with old bosses, find someone on LinkedIn to help you. I do these practice int...
Ajit Ghuman
Director of Pricing and Packaging, Twilio Flex, Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.comJune 4
It happens to all of us. As with any type of job interview, practice helps. Additionally, before you sit down to practice you should be using your PMM skills.  Jot down on paper your answers to these questions. * Who is the buyer/company? * What is their decision criteria? * What is their key pain point? * How can you uniquely solve their problem? * What is your story/experience, why should they trust you? * What are your proof points/success had before in similar environments? As a Product Marketer, the expectation is that you can position yourself in the market of job seeker...
Carrie Zhang
Product Lead (fmr Head of Product Marketing), Square
Covered this a bit in another question. PMM can bring a very strong customer perspective when it comes to product development. To have a seat at the table though, you have to do the work. This is what we do to bring customers perspective to our product teams: * Visit, shadow, do work at our customers. No research can compare to the insights you get by actually being in the shoes of our customers - in our case, small businesses * Talk to customer facing teams (Sales, Account Management, Support) and synthesize feedback. They are on the frontline all the time. You will be surpr...