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How do you prioritize and manage requests from various stakeholders across the business?

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3 Answers
Stakeholder Management
  1. Paloma Ochi
    Paloma Ochi

    decagon.ai VP Marketing • 1y

    Prioritizing and managing requests from various stakeholders across the business requires: Understanding what’s best for the business. Prioritizing what’s best for the business is the best way to get stakeholder buy-in. Determining what’s important vs. what’s urgent. While it’s easy to get caught up prioritizing the most urgent requests that come in, that can lead to spending all your time just playing whac-a-mole with urgent requests; there’s always something else urgent that requires your atte ...Read More

    592 Views
  2. Christine Sotelo-Dag
    Christine Sotelo-Dag

    Close Head of Product Marketing • 1y

    There are a few different frameworks that can come in handy here, but my go to method usually involves evaluating impact over effort - where high impact, low effort requests usually top my priority list. That said, prioritization should also take into account the goals of the business and how that ladders down to your team goals. I'd also be cautious of positioning you and/or your team too much as request takers. Rather, work towards partnerships with internal stakeholders that take your teams g ...Read More

    881 Views
  3. Charlene Wang
    Charlene Wang

    fmr Qualia, Coupa | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y

    I’ve found that the biggest challenge with Product Marketing prioritization is that stakeholders from across the company lack visibility into what’s being requested across the company, how requests are prioritized, and what’s realistic for PMM to address with existing capacity. This lack of visibility often results in too many requests making it onto PMM’s plate and stakeholders feeling that PMM is either not delivering on their requests or doing a subpar job trying to keep all the plates spinni ...Read More

    2,367 Views

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