BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
The short answer is yes, it can become a differentiator but it has to be intentional, aligned with the audience's needs, and relevant to the company / brand. But it's extraordinarily difficult to do and most companies aren't able to break through. I think most people would point to Apple's "Think Different" campaign as the most obvious example of a company that did this effectively. The story effectively transformed and framed the company / brand as a champion of creativity and nonconformity and ...Read More
1,810
Views
