Sentry Director of Product Marketing • 1y
The short answer is: talk with customers. The storylines come from them. When you’re starting from scratch with a new product, I like to focus on finding at least three key use cases. These use cases show real problems the product solves, and you can use them in docs, content, demos, and conversations. To bring those stories to life, I gather insights from beta customers to make sure those use cases are real and relevant. Their stories add credibility. From there, we’ll then create short, point- ...Read More
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