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The business world is shifting greatly towards delivering exceptional Customer Experience (CX) and most Product marketing departments are being aligned with the CX teams to delight customers. Would you advice a product marketer to get certification in CX if they wish to grow in their field?

Product Marketing Career Path
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Ajit Ghuman
Ajit Ghuman•
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Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
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I've been in PMM roles in quite a few CX oriented SaaS companies. I would say, No. A CX certification would not help. Having worked in customer-facing roles does help...
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