Toast Chief Marketing Officer • 5mo
Great product marketers share a few common practices:
they take the time to really know their customer and their market
they're deep on the business that they support - they know the drivers and metrics and are orienting their work to support them
they think about new ideas for how to message, package and market their product area, always looking to get better
they align internal stakeholders towards work that matters - and don't get caught in endless internal meetings and swirl
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