Ajit Ghuman

I generally think of PMM owning areas of responsibilities, a subset of which is key assets. I point this out because assets are tactical elements and may change depending...

The success is positioning is about proving that your work made your employer known for something in the market. One of the most common ways PMMs do this is by showing ...

I'm not sure about courses, but recommend the following books: 1. Positioning: The Battle For Your Mind 2. Building a Storybrand by Donald Miller 3. Win Bigly by Scott Ad...

I made a similar transition many moons ago when I working at Medallia. What helped me, and I reckon what will help you, is having an intimate understanding of the custome...

It's hard. Real hard. Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. ...

It's become a trend today to publish pricing pages, 75% of companies do. But this is by no means a virtue. The following is an excerpt from my book, Price To Scale. "When...

One of the most effective tactics here is to build a product marketecture. Building a marketecture will help you keep the integrity of the two products intact while being...

There are a couple of questions here. Let me address the question of single vs bundled solutions. Why do sell something standalone vs in a bundle? Its about the right o...

It is rare for companies to engage in a major re-pricing if the problem is low revenue growth. The reason it is rare is because low revenue growth is seldom a function of...

It is a judgement call based on opportunity cost and organizational culture. I recall Salesforce launched its Einstein Bots at Dreamforce, 6months to a year before the ...