ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • May 27
I definitely think there are aspects of product marketing that are becoming more technical nowadays as more tools and more data are available to us. Now we are able to take hundreds and hundreds of sales calls and customer calls and analyze them for messaging insights. We're sending more surveys to gather data points to put into our content. We're building workflows and skills in AI to help automate PMM processes. We're coding prototypes to help our marketing counterparts get our websites update ...Read More
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