Question Page

Where and how are you using AI in your teams?

Neel Patel
Asana Head of AI & Platform, Product MarketingSeptember 18

I'm using AI to help with automating a lot of the rote, manual work that often bogs us down (e.g. writing status updates for XFN teams, assigning out work & next steps, taking a first pass at generating content, etc.). It's been a powerful addition to our product launch process where we have created workflows with AI embedded in various stages. For example when new launch requests come in, we have AI triage the request, validate it, assign it to the right team/individual, and provide a first pass at copy recommendations to give us a starting point. We've seen it supercharge our speed and quality of bringing new products to market.

We also have an AI Council where we're experimenting with a variety of new solutions—almost like our think tank for early testing before we broadly make it available and enable our teams.

1386 Views
Crafting Compelling Messaging
Thursday, February 27 • 12PM PT
Crafting Compelling Messaging
Virtual Event
Darren Chait
Hana Pinsker
Adedayo Adebiyi
+243
attendees
Top Product Marketing Mentors
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Benefits
Jackie Palmer
Jackie Palmer
ActiveCampaign VP Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Jane Reynolds
Jane Reynolds
Match Group Director of Product & Brand Marketing, Match Group North America
Susan "Spark" Park
Susan "Spark" Park
Pinterest Director of Product Marketing