Where and how are you using AI in your teams?

I'm using AI to help with automating a lot of the rote, manual work that often bogs us down (e.g. writing status updates for XFN teams, assigning out work & next steps, taking a first pass at generating content, etc.). It's been a powerful addition to our product launch process where we have created workflows with AI embedded in various stages. For example when new launch requests come in, we have AI triage the request, validate it, assign it to the right team/individual, and provide a first ...Read More

Counter-intuitively, the most important use of AI for me is research and accelerated learning, followed by building internal tools like sales enablement assets using Claude Code.  Research and learning: The most important use is research. There is a philosophical debate about whether humans should continue learning or let AI do all the work. I have arrived at the conclusion that it is very important to continue building knowledge because it gives us both taste and intuition when making decisions ...Read More

We use AI primarily for market and buyer research, disseminating that research more easily across the team, and building launch co-pilots to reduce templated content work. Market and buyer research: We have procured tools that specifically focus on user and buyer research outside the market. The traditional path was a market research firm, tens of thousands of dollars, a few months, and a slide deck at the end. We are still doing some of that work but also trying to move faster to match the pace ...Read More

We use AI primarily for coding and building internal tools, content creation, and connecting data across systems, with a growing focus on governance and secure infrastructure for sharing those tools. Claude Code for building: My entire marketing org has access to Claude Code. A lot of vibe coding is happening — people are building bespoke dashboards, bespoke ways to create content for campaigns, and even video editing workflows. People are building on localhost but we are now hosting experiences ...Read More