Peregrine Vice President of Product Marketing • 1y
This question really resonates with me because AI mentions are at an all time high; and therefore, the market is pretty noisy. In order to cut through, I focus on getting to a single headline message that is both pointed and taps into an emotional tension. How I do this is by focusing on the core principles of any good marketing (this by the way is the Google marketing mantra): Know your user(s) Know the product magic Connect the two Let’s say you have a product that will save a bunch of time ...Read More
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