Glassdoor Director of Market Insights • 3y
There are so many best practices here! We’ll name the ones most top-of-mind, but please know this is not an exhaustive list. It seems simple, in theory, to conduct a research interview. It’s just asking questions, right? But moderators spend years learning and perfecting their craft. Screening Lean into your champions, not your haters. Find respondents who have a real need in the space and who don’t already have negative feelings towards your brand. These people will give you the feedback you ne ...Read More
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